A QUESTIONNAIRE TO ASSESS COMMUNICATION CHANNELS

Abstract

Antonio Hernández-Mendo, María del M. Fernández de Motta y María J. Raimundi

The aim of this work was to study the reliability and factor structure of the questionnaire ACANCODO (dominant communication channel analysis), which consists of 60 items divided into three scales: Visual, Auditory and Kinesthetic, with 20 items each. It is administered through the psychosocial assessment platform online Menpas (www.menpas.com) to a sample of 1121 participants from different areas and aged between 12 and 59 years. The results indicate that the instrument has finally left with 47 items, has optimal psychometric properties, with excellent reliability (Cronbach's Alpha in all scales greater than .92) and variances explained close to 60%. These results provide an optimal basis for a confirmatory factor analysis to determine the average variance extracted, convergent and discriminant validity later.