DIGITAL ENGAGEMENT AND SOCIAL IDENTITY OF SPORTS FANS: THE CASE OF PREMIER LEAGUE TEAMS ON FACEBOOK

  • Dagoberto Herrera
  • Gabriel Valerio Ureña
  • Lucía Rodríguez-Aceves

Resumen

This article examines digital engagement of sports fans in digital social networks as an expression of their social identity.  The observation is of Facebook fan pages of the Premier league teams, the professional English football league. Analysis of these fan pages showed that  the  number  of  fans  varies  significantly  from  one  team  to  another.  Such  differences  may  be  associated  with  a  team’s  historical  performance.  Analysis  of  comments  revealed  significant  differences in the magnitude, composition, and attitude of fans’ digital engagement, depending on whether the matches resulted in victories, ties or losses.  This differentiated reaction can be  associated  with  concepts  of  social  identity  theory,  such  as  basking  in  reflected  glory  (BIRGing)  and cutting off reflected failure (CORFing), which suggests that the degree to which fans connect  with their teams depends on the team’s performance.

Publicado
2017-11-27
Instrucciones para Citar el artículo
HERRERA, Dagoberto; VALERIO UREÑA, Gabriel; RODRÍGUEZ-ACEVES, Lucía. DIGITAL ENGAGEMENT AND SOCIAL IDENTITY OF SPORTS FANS: THE CASE OF PREMIER LEAGUE TEAMS ON FACEBOOK. Revista Iberoamericana de Psicología del Ejercicio y el Deporte, [S.l.], v. 13, n. 1, p. 59-69, nov. 2017. ISSN 1886-8576. Disponible en: <https://riped-online.com/index.php?journal=riped&page=article&op=view&path%5B%5D=505>. Fecha de acceso: 12 dic. 2017
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