PHYSICAL ACTIVITY INFORMATION SEEKING IN ONLINE SOCIAL MEDIA

RESUMO

Dulce Esteves, Paulo Pinheiro, Rui Br�¡s, Kelly Oâ��Hara, Yolanda Zuzda

Online social media offers opportunities for promoting a healthy lifestyle by providing social support that encourages the adoption of more active behaviours. To accomplish this, individuals need to look for information about physical activity in these channels. The purpose of this study is to evaluate the extent of using social media online as information sources about physical activity. We interviewed 1034 Portuguese (49.6% male, 50.4% female), 42.3 ± 20.6 years. The results show that only 9.9% of respondents seek information about exercise in online social media and that 65.6% of Internet users do not seek information related to exercise. The potential of social media for the promotion of physical activity is not being used, since few individuals’ report these channels as physical activity information sources and few seek for information about t places / equipment related to the practice of physical activity in online social media.

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