THE ROLE OF ONLINE MARKETING IN IMPROVING THE PERFORMANCE OF SMES IN IRAQ

resumen

Dhafer Obaid Faraj Al-Amrani*, Dr. Abolhasan Husseini, Dr. Mortada movaghar, Dr. Mahmoud yahyazadeh

The current research aims to improve the performance of SMEs using online marketing, demonstrate the importance of using the Internet in marketing, and explain its role in raising the performance of SMEs in marketing and entering markets.

Customer experience and response are among the necessary strategies in this field. The sample in this research is marketing managers, Company managers, and Professor specialized in this field. Data was collected by distributing questionnaires to the current research sample. Our current research specializes in marketing via social media and data analysis through the use of the statistical analysis system (PLS) as well as the use of the statistical analysis system (IPA) to obtain accurate data. The study showed that there is a strong relationship between the performance of companies and the methods of using the Internet in marketing, and it showed Also, the integrated use of online communication tools in the sales process (B2B) and (B2C) helps companies develop the scope of their work in the field of marketing.