JOB SLACK AND ITS EFFECTS ON MARKETING PERFORMANCE IN IRAQI GOVERNMENT BANKS: AL- RASHEED BANK AS A MODEL

Abstract

Qahtan Yaseen Jasim* and Jamel CHOUAIBI

One of the most important challenges facing Iraqi government institutions and institutions is the very large increase in the number of employees. The excessive and ill-considered government recruitment policy has caused a very high increase in the number of state employees (government sector). In the period before 2003, the number of government employees in the Iraqi state was about 850 thousand employees. While today it has reached 4.5 million employees in 2020; That is, a five-fold increase. Without the slightest doubt, our topic above is one of the most important topics, and there are few existing studies in this field, so we would like to shed light on it. The main reason for this is that banks in general face many problems and obstacles, and the bank itself studied (Al-Rasheed Bank) in particular. This study aims to address the issue of functional slackness in Al- Rasheed Bank from a strategic perspective, support the progress of Al-Rasheed Bank, and provide assistance to impose a response to rapid developments. The study sample amounted to (102) employees in Iraqi banks. This study concluded that poor workforce planning, exploitation and manipulation in administrative systems have a negative impact on the marketing performance in Iraqi government banks, and also that disguised unemployment can negatively affect the marketing performance in Iraqi government banks. If human resources are not employed effectively and the use of their skills is not improved, this may reduce innovation and productivity in the provision of banking services, which reduces the ability of banks to compete, attract customers and improve their marketing performance. Recruitment based on favoritism and unqualified individuals does not have a negative impact on marketing performance in Iraqi government banks