Bahareh Abedin
PH.D Associate Professor, Department of Business Administration, Faculty of Economics and Administrative Sciences, University of Mazandaran, Babolsar, Iran
Publications
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Research Article
COMPETENCIES OF SERVICE PROVIDERS IN RELIGIOUS PLACES: A CASE STUDY OF THE RELIGIOUS TOURISM INDUSTRY IN KARBALA
Author(s): Mohammed Abd Ali Jasim Alshaibani, Mohsen Alizadeh Sani*, Meisam Shirkhodaia and Bahareh Abedin
Failure to provide services can lead to negative coping behaviors in service recipients, but the perception of the competencies of service providers can reduce such destructive behaviors. Hence, the purpose of this research is to identify the dimensions of required competencies for tourism service providers in religious tourism’s environments in order to prevent the negative behavior of pilgrims (such as revenge and avoidance) in dealing with service failure. This research is a descriptive-exploratory applied research. The statistical population of the study is the religious tourists of Karbala city in the period of July to December 2023, and the research data was collected based on semi-structured in-depth interviews with non-random/ convenient sampling method from 60 religious tourists. The interviews were coded and categorized by thematic analysis method. The findings showed .. Read More»